Marc Kanapaux_Phone

MARC KANAPAUX

Marc Kanapaux, Training Specialist, Batesville Casket Co., Marc is a licensed funeral director, embalmer, and preneed insurance agent from Charleston, South Carolina. Since he was a teenager, Marc has worked in funeral service. A career that now has spanned 33 years. He is a graduate of Gupton – Jones College of Funeral Service in Decatur, GA and a member of Pi Sigma Eta, National Morticians Honors Fraternity. Marc joined Batesville Casket Company in 2011 as a Cremation Division Consultant working with funeral homes across the United States to develop marketing tools and train funeral directors on how to have an informative conversation with the families they serve. His current position is focused on training from A-Z. From the basics of nomenclature to the refined professional looking to keep their edge. Most recently Marc has authored numerous online courses for funeral professionals available through Batesville University.

Change in Attitudes: Information

More and more, families are now seeking information from various sources to help determine potential funeral and cemetery planning. Often, these families are evaluating services and merchandise that benefits their desires. This presentation is designed to help put together an action plan to better address the changing attitudes of customer segments and give the death care professional the ability to communicate value to those families seeking information. 

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